INJEMIRA ADVANTAGE/PROGRAM
Injemira Advantage/Program

The Injemira Advantage program is something that no other whiteface stud business in Australia can offer to their clients. The Injemira Advantage program is designed to encompass the real world production of beef and not only provide financial benefits for producers that buy Injemira bulls but also offers a genetic feedback system to guide the breeding decisions for the Injemira stud herd and those of commercial clients.
Injemira Beef Genetics is a seedstock operation supplying commercial Poll Hereford Bulls to the Australian commercial industry. The Injemira herd supplies annually ~140 Poll Hereford Bulls to commercial clients on the eastern sea board with 100 of the best sold in the on-property auction this year being held at Book Book via Wagga Wagga on the 23rd February. Unlike many stud operations the biggest component of the Injemira business is their commercial program. The program involves Injemira purchasing weaner calves sired by Injemira bulls for a grass finishing program targeting the lucrative Coles ‘Graze’ program. Injemira principal Marc Greening described this program as “ a win-win for not only our clients that get a ready-made market and extra competition for their calves but the information received back from the performance data of the steers and heifers purchased really drives our stud breeding direction to a real world money making genetic package”.

Not only does the Injemira program back its own program by purchasing the bloodlines there is also many commercial grass fed finishers that chase the Injemira stamp on the calves they purchase. Large scale Gippsland grass steer finishers like Gary & Samantha Owen have seen the advantages of purchasing weaner calves with the Injemira stamp on the pedigree. Samantha Owen describes the Injemira blood cattle as “among the best cattle we buy and finish of any colour, quality Herefords like the Injemira blood steers go straight into the program we supply at the top money and MSA grade the best”. “The steers are modern animals that finish out of season at an early age whilst putting on weight quickly with the right carcase shape and style suited to our program” Samantha also said “we actually identify bloodlines that perform and chase Injemira blood cattle for our program and are prepared to pay a premium”. 

The Injemira program in 2021 has some of the best EBV ranked bulls in the country with bulls ranking in the top 1% of the breed on many traits particularly calving ease, muscle and marbling with the average of the sale draft being in the top 20% of the breed. Although objective measurement through EBV’s and genomics is important it is not the only breeding objectives at Injemira. Marc explains “it’s very easy to lead the race for good figures, but there is other breeding requirements that come into play”. “Our commercial real world feedback has proven this. Structure, shape and market suitability are definitely number one when looking at our program and delivering a product suitable and wanted by our clients”.
The Injemira sale is on Tuesday the 23rd February on property at Book Book NSW. Along with the 100 sires on offer there will also be 120 PTIC EU accredited commercial heifers selling at 12.30pm.




How it works!

Are you a Weaner Calf Producer?
The Injemira Advantage Program is for you!

Are you a Producer that grows out steers and heifers for feedlot entry?
The Injemira Advantage Program is for you!

The Injemira Advantage Program is a simple no non-sense assistance program for you to market your cattle. It does not guarantee a premium but what it does do is offer you a floor in your market to make informed decisions about when a where to sell your cattle.

advantage

How do I qualify for the Injemira Advantage Program?
Simply contact Injemira and outline your steer/heifer selling program for the upcoming year. Injemira will assist in establishing independent price targets and marketing avenues for you. The program is not designed to undercut your established selling avenues but to enable you to potentially be a price maker and not a price taker.

Do I need to be a current Injemira client?
No, this program is open to all commercial breeders but as it is a service offered free of charge you are expected to in good faith join the Injemira family and purchase your next bull at Injemira. 

Can I still sell through my current agent?
Yes, the Injemira Advantage program works within your current arrangement.

Do I need to be a pure Hereford/Poll Hereford Breeder?
No, this program is open to all breeds.

Are you an Angus or Bos Indicus Breeder? Do you want more weight in your calves?
Why not make use of the Injemira Advantage Program and use Injemira’s industry leading genetics to put power into your breeding program! Whilst still gaining access to lucrative feedlot, EU and MSA markets.

Do you want to find out more?
Contact Marc Greening on 0411 043 039. Remember, No question is too silly!
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